Real Estate Marketing


Stand Out from the Competition

1. Get Your Own Website

When you work with a major agency like Century 21 or RE/MAX, they typically give you a website on their domain. Get your own website to distinguish yourself from the cookie cutter template and to help you as you venture into real estate marketing. Your own website can help you have a bit more autonomy with the resources you want to offer and the brand you want to establish.

2. Choose a Website that Makes an Impression

If you want to differentiate yourself, you can’t have the same old website that everyone gets from their agency. Spend a bit more money to get a Single Property Website. When sending direct mail, choose a unique flyer that will stand out when someone takes it out of the mailbox. These techniques make people take a second look at your advertising and services.

3. Create a Lead Magnet for Your Website

A website is helpful, but if people visit your site and then leave without contacting you, you’ve lost a potential client. Offer a short E-book with helpful information and require an email address in order to download it. This E-book can include the tips on how to ready your home for the market, what to look for in a real estate agent, how to obtain financing, etc. Once you’ve got the person’s email address, you can contact them and offer your services.

4. Make Yourself Available

This is one of the most important ways real estate agents can stand out. Real estate is a fast-paced industry, and if you don’t return calls or emails soon after you get them, you may lose out to another agent with a faster response time. Though it’s somewhat inconvenient, it’s smart to think of yourself as working round the clock.

5. Go the Extra Mile

An agent who really goes above and beyond is more likely to get referrals than one who does the bare minimum, and you really should be thinking about how to increase word-of-mouth referrals. Take the time to really get to know your clients so that you’re only showing them homes that really meet their needs. Offer a free moving truck for people to use after the sale. Check in with people after the sale to see how they’re settling in. Give a thoughtful gift post-sale, such as flowers for the new garden or a gift card for a local home improvement store. These little things add a certain touch that clients love.